Hair Salon Richmond VA: Cat vs Dog Personality Styles of Salon Owners

  Personality Styles of Salon Owners There are dog people or personality styles and then there are cat people or personlity styles. Sometimes the preference for one or the other is quite intense. Which do you prefer, dogs or cats? And does your preference for dogs or cats reveal underlying personality traits? If so, how…

Hair Salons in Laurel, Bowie, Hyattsville Use Facebook To Get Clients

  Salon Plaza Gives Hair Salons In Laurel and Their Owners Hot New Tools To Build Their Business… Want to know how to use Facebook to get more clients? Salon Plaza recently held a class in Bowie, MD for its Salon Owner Members on the best ways to attract new clients – even in THIS…

Beauty Salon Biz: 4 Simple Shoestring-Budget Ways To Get Web Clients

  If You Want to Spend Your TIME, Not Your DIME – Make Your Beauty Salon Biz “Searchable on the Web” What are the 4 best ways to use the Internet to attract more clients, even if, like most pros in the beauty salon biz, you’re on a shoestring budget? Be Searchable on the Web…

Salon Owner Start-Up Step 1: How To Name Your Salon

Name Your Salon Salon Owner Start-Up Step #1 Should You Or Shouldn’t You? Do you need to name your salon? And are you looking for a unique salon name? Catchy hair salon names will help your business grow. The #1 QUESTION to choose a salon name I hear most often is, “Should I use my…

Open A Salon Secret #3 – How To Get More High End Clients

  Want More High End Clients? Many salon owners believe that other than word of mouth, there is no good, sure way to bring in new clients. But that’s just not true. There are many low and no-cost opportunities to reach out to your future clients. The only wrong way is to expect magic to happen while…

Salon Owner Success: How To Keep Your Chair Full, On Your Schedule

  Important Message To All Beauty Professionals:   Are you a salon employee, booth renter, or owner?  No matter how you work now as a hair stylist, barber, nail tech or esthetician, to be as successful as you want to be, there is something you must do right now to… Keep your chair FULL You must…

How To Keep Your Salon Chair Full – Have You Tried This…?

  Are You Ready To Think Like A Salon OWNER? “How To Grow Your Clientele and Fill Your Salon Chair By Marketing Your Services.” – Part 2 Successful beauty salon owners know they are in TWO BUSINESSES, the business of PROVIDING their services, and the business of MARKETING their services.  They know what marketing steps to take and…

Hair Salon Owner Success – 5 Tips to Attract Clients Like Crazy

  Your Perfect Clients Are Looking For What Only YOU Can Provide Ready To Attract Clients Like Crazy? In your own mind, do you have a “JOB”, or do you own a business? As a talented beauty professional, if you want to reach your full potential and prosper, realize that you already own your own…

193 Clients! How Salon Plaza Member in Fountain Sq Builds Her Base

Salon Plaza Asks Rachel Vicari, Owner of “A Cut To Dye For” Reveals How She Steadily Builds Her Clientele… Even If “Promotion” Isn’t Her Thing! This post continues Salon Plaza’s interview with Rachel as our October Member of the Month… Salon Plaza: What are the qualities that make the difference between success and failure as…

Salon Plaza Advice: WHY & HOW To Get Salon Client Testimonials

  Attention Salon Professionals: Salon Plaza Advice Your Best Marketing Message Isn’t What You Have To Say… What Counts Most Is What Others Have To Say About You! How would you like to have a way to get referrals 24/7? To have someone singing your praises for you non-stop? You will make this happen by…

Salon Plaza Exclusive: 10 Things You Can Do In 10 Minutes To Grow

    A Salon Plaza Exclusive For Salon Plaza Members Who Want To Grow Their Client Relationships… And Their Revenues! Even If You Have No Time To Spare… 10 Golden Marketing Minutes You May Be Missing Let’s say you’re in between appointments – Your salon sparkles and you are ready for your next client who…

Salon Referrals: 5 Reasons Why You Don’t Ask & What To Do About It!

  Need More Salon Referrals? Many salon professionals rely on salon referrals for their source of new business. But most don’t have a workable system in place to get referrals. How About You? 5 Reasons Why Salon Professionals Don’t Ask For Salon Referrals “Anyone can use my services.” “I forget to ask.” “I was never…

Hair Salon Owners: 12 Proven Ways to Get More Calls From Your “CAMM”

  Your “CAMM” – Client Attract Marketing Magnet – Hair Salon Owners Will Gain Power When They Use These 12 Proven Copywriting Secrets… Good marketing for hair salon owners is not about trying to be clever or gimmicky with your words. The best marketing starts a conversation with your most likely clients – a communication…

Hair Salon Owner: Take These 7 Steps in 7 Days and Reap The Rewards

Words To The Wise for a Hair Salon Owner… Don’t waste time figuring it all out on your own – Instead, follow these 7 PROVEN action steps of a successful hair salon owner. Success Leaves Clues That’s why you should check out the personal stories of our most successful Salon Plaza Members who created their…

Salon Plaza Member Exclusive: How To Set Up Your Facebook Page

Salon Plaza’s Salon Owners – Member Exclusive: Once you set up your Salon Plaza personal website, you can link to your Facebook page. This post will show you how to set up your Facebook business page, step-by-step. BONUS: Want FREE Publicity? After you’ve linked your personal Salon Plaza website to your Facebook business page, let…

Salon Business: How To Craft & Promote Your Unique Selling Promise

  Your Unique Selling Promise Is Incredibly Important – Here’s Our Advice On How To Craft Your Unique Selling Promise (USP) & Use It Daily! Think of the companies who have firmly established their unique selling promise in your memory, such as Nike – Just Do It. Your USP will help persuade prospects to choose…

Salon Business: Facebook Ads Multiply Your Client Attraction Factor

  Attention Independent Salon Professionals: What is Your Client Attraction Factor Right Now? If word-of-mouth and neighborhood marketing strategies are not growing your salon business fast enough, it may be time to add social media to your marketing mix. With the right know-how, using Facebook ads can MULTIPLY your client attraction factor: your prospects and your…

Salon Marketing Mysteries Solved! 35 Things Every Owner Should Know

  From “How To Name Your Salon” to –  “How To Attract Clients Like Crazy!” Oh, sweet marketing mysteries – at last, we’ve found the answers. Come along as we investigate everything from… Should every cosmetologist be active on Facebook? How can I get more business on a shoe-string budget? What does it take to…

Salon Business: Get More Website Visits & Clients With Link Building

How To Get More Visitors To Your Website – And More Business! – With A Link Building Strategy The web is simple. At its core it’s made up of 3 things: TRAFFIC, CONTENT, and LINKS. Traffic – Visitors to your site. The more often people visit, stay, and interact with your site, the more visible you…

Salon Business: 3 Ways To Raise Revenues With Neighborhood Marketing

  Grassroots marketing sounds good… but how do you make it work for YOU?   As a salon owner or independent salon professional, building your dream takes consistent effort. One of the best ways to improve your profits is with a neighborhood marketing plan. The intention of neighborhood marketing is to entice people who live…

10 Guerrilla Marketing Tips for Salons: BIG BANG on a SMALL Budget

  Richmond VA Hairstylist, what if you could wave a magic wand and more of your favorite kind of client would suddenly “appear”? If life were like that, hairstylists would happily be making a ton of money!  Let’s venture back to reality and see what else we can do to make a Big Bang for…

Ask Salon Plaza: 5 Reasons Why Most Salon Referral Systems DON’T WORK

Want To TRIPLE Your Number Of Referrals? Why Most Salons Don’t Get Enough Referrals – And What You Can Do About It! On this Salon Plaza Success Blog, we’ve shown you how to leverage your reputation ONLINE. But there is another way to use your established reputation that doesn’t involve the search engines or social…

How Commissioned Waldorf Stylist Tripled Her Income-Secrets Revealed!

Cathy Valentine, owner of HAIR BY CATHY Salon in Waldorf, MD celebrates 11 years with Salon Plaza in May… Her TWO Most Powerful ACTIONS That Changed Everything! The Big Shift Eleven years ago, almost to the day, I went out on my own and became my own salon business owner. Going from a commissioned manager…

Hair Salons in Richmond VA: 9 More Ways To Improve Reputation Online

Attention Hair Salons & Stylists in Richmond VA: If You’ve Been Following These Posts & Taking Action… You are searchable You’ve started to build your online reputation You’re keeping in touch with your clients and prospects with Mobile Marketing Now What? What else can you do online to simply and quickly grow your clientele?  9 Ways…

How Salons in Richmond VA Keep Chairs Full With Mobile Marketing!

If your salon is not as busy as you’d like, don’t wait and hope – use Mobile Marketing to keep your chair full. This post is Part 3 in a 4 Part Series – How to use the Internet to attract more clients without breaking the bank: Be Searchable on the Web Build Your Reputation Use…

Salon Guerrilla Marketing: Taking The Guesswork Out Of Why People Buy

Are you ready to make a Big Bang with Guerrilla Marketing for Beauty Salons – Getting a BIG BANG on a SMALL Budget? Part 1: What Makes People Want To Buy From You? How To Take The Guesswork Out Of Human Psychology Remember the last time you went in a shop just to “look”? And you…

Ask Salon Plaza: How Can Salons Use Invitations To Get Attention?

Who Doesn’t Like To Receive An Invitation? If you got one in the mail, wouldn’t you open it up right away and see what it was all about? Attention Independent Salon Professionals: Salon Plaza Members have been building their business like crazy by using “The Invitation Mailer”. In the right circumstances, it can give independent salon…

Zero To 60 In 8 Months: Salon Plaza’s Erica Drayton Tells All

You’ve only been here two weeks and you still want to sign?” Erica Drayton, owner of EBJ Hair Studio, first heard about Salon Plaza’s Studio Salons when her husband got transferred to Norfolk, VA. On a Plaza tour, Erica saw something she wanted. Believing in herself, she thought, “This is what I want to do and where…

Salon Guerrilla Marketing: Use Email To Build An Unbreakable Bond

A Question for Cosmetologists: “Should you include email marketing in your Guerrilla Marketing Plan?” Getting an email marketing program up and running requires your time and energy – But will it be worth the effort? 11 Reasons Why You Should Turn Words Into Money With Email Marketing… 1. Simple To Use Emails let you easily…

Salon Guerrilla Marketing: How To Get Free Publicity In 5 Easy Steps

FREE PUBLICITY can make more of an impact for you than advertising… Because it’s really not advertising! It’s a story about something newsworthy you or your salon is doing that will captivate or inform media followers who could also become your clients. That’s why getting local publicity should be part of your guerrilla marketing plan…