FREE PUBLICITY can make more of an impact for you than advertising… Because it’s really not advertising! It’s a story about something newsworthy you or your salon is doing that will captivate or inform media followers who could also become your clients. That’s why getting local publicity should be part of your guerrilla marketing plan…
Read moreForget About Competing! The fastest way to get more referrals is to cooperate with local businesses and turn them into your Avatars! What is an Avatar? An Avatar is a person who knows and influences many people. They are trusted experts in their field who seek to pass knowledge on to others. Their contacts consistently ask…
Read moreAttention Guerrilla Marketers: Take One Simple Step For More Referrals, More Visits & Higher Average Sales! FAIR WARNING: This post is not for newbies. If you’re just starting out as a hairstylist, barber, nail tech, or esthetician, your “job” is to focus on bringing in new clients. HOWEVER… If you are an experienced cosmetologist with…
Read moreWho Else Is Ready To Transform Their Look? With 21 years in the industry, Shante’ Harris, owner of HairXtraordinaire in Largo, MD, is Salon Plaza’s Member of the Month for July! She has known since age 12 her purpose in life – to help people to look their best! Shante’s work has surfaced all over…
Read moreIf you’ve been following this Guerrilla Marketing for Salons series… You know the psychology of WHY people buy You’ve created a unique brand experience You’ve tailored your message to your best prospects Next up: How do you make sure the money and time you spend building your business actually pays off? The ONLY way to…
Read moreGuerrilla Marketing For Hair Salons: Are You Ready To Create Your Attraction Magnet? Proven Ways To Comunicate Your Unique Brand Experience If you’ve you’ve been following this Guerrilla Marketing series, you understand the psychology of why people buy and know your unique brand experience. Now you have everything you need to create powerful marketing magnets. …
Read moreSome prosperous salon owners got that way because they are good at being “all things to all people.” They learn every technique in the book and know how to work on every kind of hair. That’s one approach to growing a business. And over time, say 20 years, it’s doable! Is There A Better Way? Truth…
Read moreAre you ready to make a Big Bang with Guerrilla Marketing for Beauty Salons – Getting a BIG BANG on a SMALL Budget? Part 1: What Makes People Want To Buy From You? How To Take The Guesswork Out Of Human Psychology Remember the last time you went in a shop just to “look”? And you…
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