Are you ready to make a Big Bang with Guerrilla Marketing for Beauty Salons – Getting a BIG BANG on a SMALL Budget?
Part 1: What Makes People Want To Buy From You?
How To Take The Guesswork Out Of Human Psychology
Remember the last time you went in a shop just to “look”? And you saw something “exciting” and thought to yourself,
“Wow, I have to have it!”
This is where psychology comes into play. The human mind was created to “think and feel” a certain way. Both are intertwined with each other. Here’s how to make that truth work for you as a hairstylist, barber, nail tech, or esthetician.
4 Reasons Why People WANT To Buy From YOU:
As human beings, we are always looking for something more in our lives. When it comes to your clients, it might be a new look, a good feeling when they arrive, or the chance to socialize with you.
As a salon owner YOU can provide the products and services that YOUR clients need to look their best. They might not know what they want at first, so you must become the confident consultant and show each client what works best for his or her personal needs. This will make them feel like you truly care about them (of course, you really do care about your clients) and become high ticket regulars.
Seeing how desirable your services are, they will refer their friends, family and co-workers to you for more business.
People prefer a “one-stop-shopping” experience rather than to go to your shop for a new hairstyle, then to a “big box” mart to get the shampoo, conditioner and any other styling products you suggest to them. You may even have some special products that these megastores don’t carry.
This is where you come in again! Make sure to let your clients know that you have the products they need to keep looking fabulous even after they’ve left your salon.
Human beings are hardwired to make decisions emotionally. Think back to a time when you provided incomparable service to one of your clients and how they felt. They weren’t thinking to themselves, “I want to get my hair done at [your unique beauty salon name here] because it was close by.”
They “felt” that your shop was THE ONE to go to because of the great atmosphere, friendly, yet professional service and the products you carry that keep them looking great between services.
Be sure to give them the exceptional service and enriching products they feel they deserve. Remember, as long as they “feel” they need it, they will buy!
Most people tend to do what others do. It’s just human nature. Think about how fast Facebook, Twitter, and other social media sites have become part of every day life. Those sites make sharing and recommending easy and fast.
You know how important referrals are to your business growth. Word-of-mouth advertising is the most effective, powerful and FREE form of marketing in the history of humankind. The positive experience you provide to one client gets shared with friends, who in turn will tell their friends…
Now imagine how many people will be flocking to your shop!
But to make this work, you need a salon referral system that works! When you have a solid referral system in place, your business will grow rapidly.
Two Secrets To Success:
There are two secrets to making all of the above work for you. One we already told you, “become the confident consultant” – ask questions, listen to their answers, and draw on your considerable expertise to recommend the best haircare and style to suit their personal needs.
We tell all about Secret #2 in our next post: “Tired of trying to be all things to all people? Create a brand experience that sets you apart!”
It’s a LOT easier to create a consistent brand experience when you own your own salon and run it out of a single chair Studio. At Salon Plaza, where you set your own rules and create your own professional atmosphere, it’s easy to develop deep and lasting one-on-one relationships with your clients.
Now, wouldn’t you want to get YOUR clients into your own salon without going through the hassle of setting it all up yourself and having to find, hire, and manage other stylists? Salon Plaza has already create the Space for Prosperity and the chance to make your dream come true!
And it’s EASY to get started – your studio salon is all set up for you, ready to go… just waiting for you and your clients to arrive.
Our Advice to Salon Booth Renters Who Want to Own It: Shorten Your Learning Curve and START HERE!
To give you a jump start on knowing HOW to run your own salon, we’re giving away the “7 Secrets To Salon Ownership” for FREE!
P.S. Some of our most successful Salon Owner Members once owned a traditional, multi-chair salon. They chose to free themselves from the many stresses, uncertainties, and expenses of a traditional salon. These prosperous salon owners make more money and enjoy more freedom at Salon Plaza.