Your Unique Selling Promise Is Incredibly Important – Here’s Our Advice On How To Craft Your Unique Selling Promise (USP) & Use It Daily! Think of the companies who have firmly established their unique selling promise in your memory, such as Nike – Just Do It. Your USP will help persuade prospects to choose…
Read moreAttention Independent Salon Professionals: What is Your Client Attraction Factor Right Now? If word-of-mouth and neighborhood marketing strategies are not growing your salon business fast enough, it may be time to add social media to your marketing mix. With the right know-how, using Facebook ads can MULTIPLY your client attraction factor: your prospects and your…
Read moreFrom “How To Name Your Salon” to – “How To Attract Clients Like Crazy!” Oh, sweet marketing mysteries – at last, we’ve found the answers. Come along as we investigate everything from… Should every cosmetologist be active on Facebook? How can I get more business on a shoe-string budget? What does it take to…
Read moreSalon Plaza Asks, Among All Choices, Why Should Someone Choose YOU? To distinguish your professional skills from the rest, build your personal brand on Facebook! My barber has been cutting hair for over 20 years for all ages and hair types… His CLAIM to FAME is creating the perfect fade for women’s natural hair. When he…
Read more“Who Else Wants To Use Facebook To Attract Clients Like Crazy?” Savvy salon owners and independent stylists, like you, promote their services and attract clients by asking for referrals, handing out business cards, posting fliers and other guerrilla marketing strategies. Nowadays, you might also spend time connecting online with friends, colleagues, and clients. But Is Social Media…
Read moreMorning is an important time of day. How you spend your morning tells you what kind of day you’re likely to have. “When you arise in the morning, think of what a precious privilege it is to be alive—to breathe, to think, to enjoy, to love—then make that day count!” ~ Steve Maraboli, Life,…
Read moreOther Than Sleeping Beauty… Who Has Never Seen Or Heard The Phrase… “Follow and Like Us on Facebook”? Market on Facebook & Connect With Hundreds In Your Neighborhood! As CNET reported last month, Facebook has one BILLION users – hundreds of them right in your own backyard. It stands to reason this social media should…
Read moreSalon Plaza Member Kinda Hamm, born in Columbia, Maryland and raised in Richmond, Virginia, is a remarkable salon owner whose FAITH gives her WINGS. Here’s How She Makes Her Dream A Reality… As a licensed cosmetologist right out of high school, I started working for Kim & Johnny’s Hair Designs in Richmond. It was a…
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