Attention Salon Professionals: Salon Plaza Advice
Your Best Marketing Message Isn’t What You Have To Say…
What Counts Most Is What Others Have To Say About You!
How would you like to have a way to get referrals 24/7? To have someone singing your praises for you non-stop?
You will make this happen by using the right kind of client testimonials. Here’s how…
Let Me Ask You An Important Question
Do you regularly seek testimonials from your clients? If you’re not getting and using testimonials on your website, advertisements, and handouts, you are missing the opportunity to gain “social proof.”
What Is Social Proof?
As human beings, we are persuaded by what others like ourselves are already doing more than just about any other reason – even more than a lower price.
You see, when you lower your price, people can question “what’s wrong?”. They might think you’re not keeping your customers, or that you’re just getting desperate.
Instead, when you show that others similar to themselves sit in your chair, new clients feel sure choosing you is a good decision. Having great testimonials helps you keep your prices higher than average, but still within reason.
Positive comments others say about you get you recognized as the EXPERT.
What Do GREAT Testimonials Look Like?
A great testimonial isn’t a character reference. A statement that you are a “nice person” is not as effective as one that describes your ability to solve a problem and give your clients a look they love.
What are you especially good at? Fixing color gone wrong? Solving dry-hair challenges? Giving a look that compliments facial features? That’s what your testimonials should be about.
Salon Plaza Advice: How To Get Great Client Testimonials
If you want testimonials that give people who haven’t sat in your chair the confidence to trust your skills, you can’t just “hope” for them.
You have to ask!
Most people who like your work would be happy to tell others, but writing their thoughts down might not be their forte. Nor are they likely to know the “formula” that works best.
A Powerful Formula For Social Proof
To get powerful testimonials, you must prompt your satisfied clients to give testimonials according to this 3 step “problem-solution-result” formula. They’re not likely to come up with a testimonial you can use effectively without your guidance.
Salon Plaza Advice: How To Prompt Your Clients To Give GREAT Testimonials:
When a client is happy about something you’ve done for them, say,
“Thank you, glad to hear it! By the way, would you mind if I used that as a testimonial?”
Another way to collect testimonials is to call satisfied clients and tell them you’d like to let others know how they can get the same great service. Would they mind helping you out by giving you a testimonial?
Now for the Formula:
- Ask what was the initial problem, fear or doubt they had before coming to you
- Prompt them to tell you how you solved their problem or overcame their fear
- Ask about the result they received, such as how long it lasted, how it made them feel and look better… Be as descriptive and concrete as possible.
Use your rapport with your clients to make these questions conversational. You can do this in person or when you receive a compliment for your service over the phone.
Use what they said to write the testimonial according to the problem-solution-result formula. Email or read the crafted testimonial back to them and get their OK to share it. Make sure you can use an abbreviated form of their name and their city.
Nameless testimonials are weak!
Examples Of Great Testimonials:
“I used to rent space in someone else’s salon, but then I found Salon Plaza. I love the freedom of working for myself, without employees or someone else’s rules!” ~ Kristan Young,
JUST KRISTAN’S
, Virginia Beach, VA
“I spent most of my career building someone else’s dream. At Salon Plaza, my studio is my home away from home – a place I can call my own.” ~ Fannie Cooper , FABULOUS FACES, Oxon Hill, MD
“Owning a traditional salon had too many headaches. Now with my studio salon, I can live my dream without all the stress. My clients may come in as guests, but they leave as friends.” ~ Joanne Kohut, HAIR COLOR BY DESIGN, Waldorf, MD
Getting Great Testimonials will put you on the right track for owning your own salon – PROFITABLY! But what else do you need to know to get started right? Discover 7 Secrets Of Salon Ownership BEFORE you make any decisions…
