March 12, 2014

Money Making Marketing For Hair Salons & Stylists – Website Tips


website tips for salon owners heart resized 600Attention Hair Salon Owners:

Salon Plaza’s Website Tips For FAST Money Making Marketing & Growth

Your website is the ideal place to communicate with your potential new clients. You can also encourage existing clients to come in more often and request more services.

These are your 3 best ways to Accelerate Your Income Growth

  1. Attract More Clients
  2. Increase the Frequency of Visits
  3. Increase their Spend per Visit

Well-crafted money making marketing messages will help you achieve the income growth you desire.

But most salons don’t clearly communicate to their prospects that they have found the right place to get what they want. Here’s how to spell out to your website visitors why YOU are the preferred provider of hair care services and get them to make an appointment:

What Is Money Making Marketing?

Marketing is communication that attracts new clients and encourages your existing clientele to use more of your services, more often.

website tips for salon owners resized 600

How To Put Marketing To Work for YOU:

Focus on what your clients really want. For instance, instead of just a haircut, perhaps what they want is healthy hair that makes them look younger. Effective marketing doesn’t just give a hint or beat around the bush. Find out the outcomes your clients truly want and communicate these benefits clearly.

How Do I Get My Preferred Client’s Attention?

If you want to be heard, understand that you’re competing for your prospect’s attention. Your prospects are busy. If you don’t grab their attention immediately, it’s likely that you won’t get it at all.

Even more, than with other stylists, you are competing with attention-grabbing time-snatchers like Facebook, Pinterest, and YouTube. That’s why your marketing message must grab your prospect’s attention in just 3 seconds flat.

What NOT To Do:

Too much talk about yourself, your company, or your products and services has a simple result: Visitors leave your site disinterested, with unanswered questions and unmet needs. This is what’s know by Internet marketers as “BOUNCE” – visitors who spend just a few seconds on your website before they leave, never to return.

What You MUST Do:

In those first few seconds, you must answer 3 questions about your business:

  1. What is it about?
  2. Who is it for?
  3. What’s in it for me?

Your visitors want to know immediately that they’re in the right place to find the kind of services and benefits they seek.

New visitors to your website want you to talk about them and their wants – not primarily about yourself, your company, and your products.

Your visitors want to know what’s in it for them – what they’re going to get. Make sure you communicate what you offer with words and images. Say it and show it as quickly and clearly as possible. Talk to them directly, using the words “you” and “your” often.

Want More Help?

Check Out Salon Plaza’s TOP 20 Posts!

Here are Salon Plaza’s most popular articles to help you grab the attention you deserve, communicate your unique benefits clearly, and accelerate your income growth:

salon plaza cat or dog personality resized 600

Cat vs Dog Personality Styles of Salon Owners 

How To Craft & Promote Your Unique Selling Promise

Salon Business Cards: Avoid The 8 Most Common Logo Design Mistakes

Unique Salon Names: 5 Rules To Attract Clients Like A Magnet

Your Salon Business Dream? Crush It With Facebook Marketing Insights!

How To Find, Hire, & Keep Great Hairstylists

Salon Owner’s Guide To Success: What Is Your “WHY”? 

3 Key Building Blocks in EVERY Business Success 

Salon Plaza Business: How Pursuing Happiness Attracts Prosperity 

Hire Hair Stylists? How To Avoid That 92% Train Wreck 

Beauty Salon Biz: 4 Simple Shoestring-Budget Ways To Get Web Clients 

Hairstylist In Virginia Beach Creates Her Own Space For Prosperity

Hairstylist in Laurel MD Reach Their Biggest Goals Ever – Here’s How

Salon Owner In Virginia Beach Reveals How To Build Client Loyalty 

The One Magic Power Of Successful Salon Owners 

Is Salon Ownership In Your Future? Watch How Lisa P. Made It Happen! 

3 Ways To Raise Revenues With Neighborhood Marketing 

How Commissioned Waldorf Stylist Tripled Her Income-Secrets Revealed! 

Hairstylist in Norfolk VA Returns To Salon Plaza – 5 Reasons Why! 

Your Next Step:

Challenge yourself to achieve power and simplicity by answering this question for your preferred prospects and existing clients who land on your website:

“What is the one single most important benefit I will get by becoming a patron of your salon?”

Tell us your answer or ask a question in the comment box below.

And Before You Go… Receive Our Most Helpful Posts About Money Making Marketing In Your Inbox – Click Here & Sign Up Now!

Don't Miss Out! Sign up for our Salon Owner Success Blog by email!


Back to blog