Facebook Ad Advice For Salon Pros Who Are Ready to Take the Plunge
If you are an independent salon professional with a strong online presence, then you may have already tried to create a killer Facebook ad to fill your book. For sure, if it doesn’t draw attention, get clicked and lead to more bookings, what’s the point in spending money on advertising?
On the other hand, if you’ve been holding back on getting started, we’re here to show you what works… so you can create a winning Facebook ad the first time you try it.
If you want to get more clients using Facebook, then your ad had better WORK. Not already an expert on how to create a Killer Facebook Ad? Then get ready. In about ten minutes YOU will be!
Salon Plaza is all about empowering your desire for growth, freedom and ownership. We believe that you deserve this in all aspects of your life. That’s why we’re sharing our secrets about how to create a Killer Facebook Ad so you can do more of what you love to do most.
Before we get too crazy with the secrets of designing your ad, first you must decide what your offer will be. How creatively can you answer these questions? (Imagine you are speaking with one your favorite clients.)
- What is your offer?
- Describe the problem it solves?
- What desired benefit does it give?
- Why will your client be compelled to take you up on your offer?
Feeling ready to make it happen? Let’s begin!
Create a Killer Facebook Ad with These 6 Steps:
1. An Attention-Grabbing Headline
There’s no way around it: Facebook Ads with a strong headline get noticed. Therefore, be specific about the value the visitor is about to get. Although you have room for 250 characters, the best attention-getting headlines contain 4 to 6 words at most. Be brief! Short headlines help you create curiosity without losing the point.
Another tips is to use specific numbers. A dollar amount works better than a percentage – “Save $20” beats “Save 20%”. Another way to get clicks is to offer something for FREE. Can you think a benefit that you give without additional charge anyway? Something like a head massage or initial consult
Another secret? A question mark creates curiosity. And surprisingly, stating the negative actually works.
Killer Facebook Ad Headline Examples:
- Save $20 on Balayage. WOW Guaranteed.
- 3-Step Color Secret of Celebrities?
- Fix Nightmare Hair: FREE Consultation!
In short, the key is to make your prospects want to find out more!
2. Ad Text
The Ad Text will appear above the image. While the Headline grabs attention, the Ad Text backs up its statement with a short description of your offer. “Short” means fifteen words or fewer, so you must be concise and to the point.
Remember the questions you answered a few minutes ago? Be sure to describe the benefits of your offer from your CLIENT’S point of view, not from your vantage point as the stylist. For instance, if your Headline is:
Best Balayage in Sterling. FREE Photoshoot
Your Killer Facebook Ad Text might read:
Do you live in or near Sterling? This is for you!
We are looking for 5 women who want to transform their look with Balayage. Photoshoot included.
More Tips: Use the words “you” and “your”, which helps the reader relate to the ad. What’s more, creating a feeling of exclusivity is also irresistible. For example, numbers give you an advantage when used to show scarcity, social proof, or a dollar discount.
Good news – Facebook Ads are VISUAL. Of course, this works to your advantage as a salon professional — you are in a visual industry, for sure. Because you want your clients to look and feel great, your ads will need to look and feel great to your viewers.
That’s why your ad should include an enticing picture related to your offer. Choose an image that is attractive and feels positive. For instance, you could choose a smiling face – the kind of smile that shows some teeth. Eyes should look directly into the camera.
An image like this holds your client’s attention and beckons them to learn more about you:
Hot tip: A flash of bright red is the secret sauce that creates urgency for the viewer to “Learn More”.
Appearing under the headline, the Description gives the reason why viewers should click on the link below. In your Killer Facebook Ad, use positive words that get a response – words like You or Your, Win, Best, Free, New, Now, or Today.
Staying with our Balayage example, using the words “LIMITED AVAILABILITY” or “BY APPOINTMENT ONLY” would play along with the scarcity message.
The Caption is where you put the link (URL) to your website page that you want them to visit. Never advertise online without linking to your website promotion page! Your complete URL looks something like this: http://www.newyouhairsalon.com.
Facebook lets you link to a specific page — the one that describes your offer — if you have one. To make it easy, bring up your destination page and simply copy what’s in the browser at the very top of the page. Then paste it as the Caption in your ad.
In the Balayage example, your URL might look like: http://www.newyouhairsalon.com/balayage
6. Call-to-Action (CTA)
Your Call-to-Action is a button that shows clients where they should click to get your offer. Clicking the button makes it easy for prospects to land on your site and learn more. That’s why your CTA must direct viewers to take a specific action.
The most popular CTA is “Learn More”. If your offer is a product for sale, you can use the words “Shop Now”.
There you have it!
As soon as you’re ready to give it a try, these 6 steps are all you need to create your Killer Facebook Ad. And if you’re an independent salon artist with the marketing skills to match your creative, independent spirit, then you’re already ahead of the game.
Maybe It’s Time YOU Owned It!
As a salon professional who wants more out of life, Salon Plaza is the place to be. As we’ve witnessed many times over with our Member Salon Owners, your confidence and your income will grow. There are NO LIMITS when you have the space and support to call the shots and be your own boss.
Salon Plaza provides its Members with ready-to-open luxury studios.
Everything’s included –
- Lock and Key to Your Private Luxury Studio Salon
- Sink, Two Chairs, Hairdryer and lots of Storage
- Utilities, Maintenance and Wifi — all included!!
- Feel Safe with 24/7 Security Cameras and…
- $1,000,000 in Professional Liability Insurance
- Attract Clients with a Searchable Personalized Website
- Stay Sharp with Continuing Education and Business Support
- And much more…
Just Grab Your Tools and GROW!!
Just as you transform your clients, Salon Plaza will transform your life! If you are a salon professional living in Maryland or Virginia, why not find out more?