Why are these 5 salon marketing ideas so helpful?
Being a stylist or salon owner is a tough job that means so much more than to just do hair. You are an entrepreneur, bookkeeper, therapist, mentor, salesperson, and more.
A traditional salon with lots of booths to rent is the really hardest way to make a go of it. Hiring and firing, keeping on top of maintenance, and dealing with that daily drama can be One Big Headache!
Is there an easier way?
We’ve discovered the ‘Suite’ Spot of Salon Ownership!
Salon Plaza makes running a salon simple with our ready-to-go studio salons in our community of salon pros just like you. We keep you up-to-date on the best ways to grow your book and run it like a business. You’ll get the chance to make more money while keeping control over your work environment.
One way we help studio salon owners succeed is to show you how to attract new clients and grow your book that are proven to work. Here are some of our best salon marketing ideas for the coming year:
Salon Plaza’s Top 5 Studio Salon Marketing Ideas for 2017
1. Develop a Studio Salon Marketing Plan
Now, next to each of those goals write a plan for how you will reach it. Take time to track your studio salon marketing efforts to see what is working and what needs to be fine-tuned or stopped altogether.
Taking action on workable salon marketing ideas will help you succeed as a studio salon owner. This post will help you stay focused and track your efforts:
2. Social Media Marketing
Used correctly, social media is also one of the best ways to keep in touch with current clients and attract new business. Marketing on social media can also be extremely cost effective while reaching a large audience. You won’t have to spend money on printing flyers or newspaper ads.
Facebook makes it easy to keep track of your ideal clientele. Also, you can see from their pages what they like so you can create messages and ads to attract them and keep your studio salon booked.
Here are some of our top posts on how to use social media to fill your book…
- Salon Plaza Reveals: How To Market On Facebook W/O Wasting Time & $$$
- Social Media for Salons: Use Twitter to Keep Your Chair Full
- Social Media for Salons: Why Should EVERY Stylist Post On Pinterest?
- Instagram for Hair Salons: 6 New Updates Fill Your Book
3. Register Your Salon Studio with Online Directories
Before you go shopping or out to dinner, do you ever do a quick internet search to check out the reviews for your local shops? I know I sure do. Reviews are a great way to get found on the internet and get new clients in the door. To discover which directories are most popular in your area, do a quick google search on – Hair Salons in [Your City].
Which directories come up first?
Be sure get registered on the ones that are most popular in your area, as well as the must-dos such as Yelp and Google My Business. If you want some more great tips on getting found on the internet fast, check out this article:
4. Write a Press Release
A press release is a great way to establish yourself as a leader in your area and get your IDEAL clients in the door. You can write about an event that your salon will be participating in, new products or services you are offering, a new milestone your salon has reached, or anything else that’s newsworthy about your work.
We aren’t talking about newspapers: What we’re recommending is to publish a press release online. Once your article is published, you can turn it into a blog article for your website. This is another great way to boost your Google search rankings.
To write a press release that makes a real impact on your income, check out Salon Plaza’s post:
5. Keeping Your Clients Loyal
Although bringing in new clients is great for extra cash and growth potential, it’s your returning clients who keep you in business. Keeping them happy and coming back is the life-blood of your business.
Of course, you stay current and keep your salon studio looking great and feeling comfortable. Remember that you are not “just a stylist”, but a beauty consultant. On that note, since you also serve as friend and therapist to some, be sure to have your listening ears on.
One of the best ways to keep them coming back is to offer a reward program. You’ll get ideas for reward programs and other ways to keep clients loyal when you check out:
With these salon marketing ideas, you can get ready for your best year ever! Check out the posts listed above, follow the steps, stay consistent, and most important of all…
Believe in Yourself!
If you make the effort to discover how to grow your book, we know you will be a salon owner success.
Tired of working for someone else? Want to avoid all the headaches of running a big salon?
To enjoy today’s Suite Spot of Salon Ownership and live YOUR dream in a way that’s Easy, Profitable, and FUN! … reach out to Salon Plaza while the opportunity is HOT!