Salon Plaza Asks Rachel Vicari,
Owner of “A Cut To Dye For”
Reveals How She Steadily Builds Her Clientele…
Even If “Promotion” Isn’t Her Thing!
This post continues Salon Plaza’s interview with Rachel as our October Member of the Month…
Salon Plaza: What are the qualities that make the difference between success and failure as a salon owner?
Rachel: You need to be available to your clients.
Salon Plaza: What advice would you give to anyone who is considering Salon Plaza?
Rachel: Before you open your own salon, make sure you have enough clientele to support yourself. To be steady year round you need 150 to 200 clients. I had over 100 when I came.
Here are the 7 time-tested, profitable ways I build my clientele –
Salon Referrals & Bridal Shows
I consistently build my clientele with referrals and by attending marketing events like bridal shows. Events like these remind me to always try new things because it keeps my clients interested.
Fliers & Facebook
To let people know about me and to stay on their minds, I hand out fliers about who I am, what services I offer, and how to find me and make an appointment.
Check out my Facebook page. It keeps my clients updated on the latest and lets them know when I go out of town. It helps me get new clients, too.
The SECRET About Groupon
I’ve had great results with Groupon – I offered a color and cut. I only earned 25% of my usual price, but I got a lot of new business that keeps coming back.
That’s the secret!
To have a reason for them to keep coming back! What I’m most known for is doing highlights that are striking and different. What keeps me interested in doing hair is learning new techniques and styles by taking education classes and attending hair shows.
If you are my client, you’ll get a great cut with a unique look that gives you lots of compliments. At A Cut To Dye For, I focus on gaining your trust, putting you at ease, and making you happy.
Be Different or DYE! (LOL)
With all of the competition out there, your salon must be uniquely different, or you will struggle to survive and might fail. If you don’t carve out a one-and-only spot for yourself, your salon will be just one more shop in town.
If you think you have enough clientele to get started, and want to meet our community of salon owners, then just come on in and take a tour…
We’re DYEING to meet you!
Check Out These Client Testimonials About What Makes Me Different:
“I was once a plain 50-year-old woman. Now that I visit Rachel Vicari at
A Cut To Dye For, she has transformed me into a goddess. I now have to fight off the paparazzi when I go into the public. Of course this is all in my head, but the hair ON my head looks fabulous! Thanks for all you do!”~Joan Morris “I was struggling to find a good stylist who could cut my hair the way I wanted and add the occasional purple streak when I asked. I happened to be walking by Rachel’s shop one day, saw a girl with pink hair in the window, and thought to myself “I’m going to try her!” I’m so glad I did! She does a beautiful job on my cut and color (I’m always getting compliments), she’s a wonderful person who puts me at ease, offers suggestions without being condescending, and is very flexible with appointments. What more reason does someone need?! I highly recommend Rachel at
A Cut To Dye For!“~ Meghan Wirt “People should go to
A Cut To Dye For whenever they want a new and fresh look. Every time I go I always have such a great time and I always leave with exactly the haircut I wanted (even if I didn’t know what I wanted when I went in!) Rachel Vicari always does such a fantastic job :-)”~ Katie Johnson “Rachel is amazing, I have complete trust in her abilities to give me an amazing new style every time I go to see her, and it’s sooo important that you have a hair stylist you can trust! She’s also very sweet and a good conversationalist, too, so she makes you feel super comfortable. Go to
A Cut To Dye For next time you need a hair cut or any other hair treatment!”~ Kelly Johnson “If you are looking to upgrade your hairstyle, go to A Cut To Dye For. Rachel is an amazing stylist and she will provide you with an excellent cut and color! CAUTION- Going to A Cut To Dye For will result in strangers approaching you with compliments and inquires of where you have your haircut.”~ Denise Pajda
My Goals For The Future
To stay current, be one-of-a-kind, and keep growing my salon business.
Are YOU Ready To OWN IT?
Salon Plaza –
Is It YOUR Turn To Prosper & Be Free?