Guerilla Marketing For Salons
Important Message To All Beauty Professionals: By visiting our Salon Owner’s Blog, you’ve taken a step toward becoming an independent salon owner. To be as successful as you want to be, you must begin to think differently now. You must learn to think like a salon owner.
“It’s Surprising But True! You’re in Two Businesses:
The Business of Providing Your Services and
The Business of Marketing Your Services.”
What I often hear new salon owners say, and even some who have been owners for a while is that – except for word-of-mouth and walk-ins – there aren’t any good ways to get new clients. Nothing could be further from the truth.
The most successful salons have learned what marketing steps to take and which ones to avoid. They grow their clientele without spending a lot for little return. Effective marketing doesn’t have to be aggressive, difficult or expensive.
But it does require careful planning and smart use of resources–your energy, time and money. “Guerrilla Marketing” simply means you don’t have to spend a lot of money to get results.
Guerrilla marketers focus on creative strategies that rely on their time, energy and imagination. The purpose of guerrilla marketing is to create unique, engaging and memorable messages that generate buzz and go viral — meaning, those who hear and see your messages share it with other potential clients.
Marketing which is unexpected and unconventional gets better results with fewer resources.
Examples of guerrilla marketing include encounters in public places, street giveaways of products, and PR stunts. Try interacting with your target market in unexpected places such as at grocery and department stores. Some salon owners have caught on to powerful, low-cost mobile marketing techniques to engage their target market.
Repetition keeps you top of mind. That way, when they are ready to make an appointment, they think first and only of you.
Did you know that more than 80% of all sales are made on or after 7 contacts with the prospect? Yet most salon owners give up after one attempt to attract the client. Why? They don’t know how to consistently stay in touch with their prospects, referral sources and most importantly, their existing clients.
For the greatest impact, focus your marketing efforts on keeping your existing customers rather than trying to acquire new ones. It’s a lot easier to get repeat business with someone who you have already served than to attract someone new.
Your real goldmine is with your existing clients.
If you’ve read this far, you’ve invested your most precious gift to this blog post, your TIME. Whether you own a multi-chair salon, single chair salon, or rent a booth right now, you are in business for yourself!
What separates people who succeed in business and in life from those who just get by is the ability to take action toward a worthwhile goal.
How about YOU?
For more steps to take right now to bring in new clients and keep them longer, check out our 52 Keys To Salon Owner Success.
Here’s what you’ll discover:
- Best Ways To Get Full Price For Your Salon Services
- Secrets Of The “Audio Logo” And A Simple Way To Get It Done
- How To Use Email To Establish Yourself As The Authority
- What Every Salon Owner Ought To Know About Voice Mail
- Unique Use Of Business Cards To Get More Appointments
and much, much more!
Get 5 Guerilla Marketing Tips and much more by signing up for our 52 Keys To Salon Owner Success – They are designed to give you maximum impact using minimum resources: They will give you the Guerilla Marketing simple steps for success.
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