Attention Hairstylists in Richmond VA:
With every goal, you will face obstacles. The key to overcoming any obstacle that stands in your way is to identify it in advance and decide how you will blast past it.
As a talented salon professional…
What is it that you dream about most?
Whether you rent a booth or own your own salon, you will face challenges to fulfilling your goals. If salon ownership is your dream, there’s plenty that could stand in your way to becoming a success…
Which of these 5 factors could stop you in your tracks?
1. Your Salon Space
Your location is a major factor to your success. Will your space have enough parking available? Clients enjoy a salon that is attractive and clean, safe and secure. Additionally, you must consider the costs to run and maintain your salon.
2. Your Clients
You can’t have a business without clients, of course. The number of returning clients, the flow of new clients, and the average revenue per appointment each impact your profitability.
How frequently do your new clients become returning clients? How often do they recommend and refer you? If you fail to find out how to improve these factors, they will become obstacles to your success.
Salon Plaza Supports Hairstylists in Richmond, VA with Our 52 Keys to Salon Owner Success – Get It Now:
3. Your Skills and Experience
Although it’s not the only factor, your level of expertise certainly matters. But if you were really good at skills that few wanted, you’d be left “behind the 8 ball”. You must find out what is in demand and improve your ability to deliver the services your clients want most.
Funny how business success always comes back to “marketing”. Finding out what your clients want is called market research. It’s not academic – it’s easy. Ask your clients and other beauty professionals what’s hot right now. Stay in the flow of what’s going on in your industry and with your clients’ hopes, dreams, and fears.
Your commitment to staying in the know will help you succeed.
Balance the quality of the products you use and their cost per use with what you charge for your services. You can use the best products and provide the best service ONLY if your prices are on the high side.
If you choose to keep your prices low, you must cut back on the time you spend with clients or on the quality of products you use.
How you position yourself is your choice. However, keep in mind your profit margin is what makes your business stay in business. Selling products have many benefits for you as a beauty professional beyond the extra income they provide.
Want to know more?
We made entertaining and informative videos about each of these first 4 topics – Your salon space, your clients, your expertise, and your products. Watch them now by visiting 7 Secrets of Salon Owner Success.
5. Your Vision and Plan
The famous basketball player, Kareem Abdul-Jabbar, said:
They may just be little things, but usually they
make the difference between winning and losing.”
Having a plan of action will make or break you in your career as a beauty industry professional. Can you communicate your value to your prospects and clients? Do you have a vision and plan that is clear, specific, actionable and keeps you on track?
If not, sign up for our KEYS To Salon Owner Success. By following these easy, proven steps, you will overcome any obstacles to getting what you want — and reap the rewards.
Best of all, they’re FREE.
With these KEYS you’ll do the right thing at the right time — which makes all the difference in winning and losing. Discover step-by-step how to bring in new clients, keep them loyal, and create the future you desire.
Get instance access to the KEYS to Salon Owner Success: