In your own mind, do you have a “JOB”, or do you own a business?
As a talented beauty professional, if you want to reach your full potential and prosper, realize that you already own your own hair salon. Even if right now you simply rent a chair in someone else’s dream salon, you own your skills, creativity, and spirit.
Whether you have a single chair or many chairs to keep FULL, as a hair salon owner, you must get REALLY GOOD at the ONE Magic Power of Successful Salon Owners!
You can SERVE anyone…
But who should you market to? Because your resources are limited, you must spend your time and money MARKETING only to your “ideal” clients. By having a clear message that attracts the people you want most as clients, you will create marketing that works.
You’ll have the right reasons to advertise.
What are the “wrong reasons” why you might advertise?
That’s why you need a real reason to advertise.
If your salon is for everybody, it’s for nobody. You must have a message that relates to a specific group of people who are interested in what you have to say. A great message is compelling. It answers the single most important question of all:
To become the “Perferred beauty salon of choice…”
Look at what other salons are saying and doing, and do it differently. What problems do you solve? What dreams do you help to make possible? What transformation can you bring about in someone’s life?
The best way to get more clients is to understand who your “ideal clients” are. Who are the people you can serve the best?
They are your “target market.”
To discover who your salon is FOR and what its is all ABOUT – sign up for our 52 Keys to Salon Success. It’s FREE!
To succeed as a business owner, what you really need is to…
Who else wants a steady stream of new clients coming in their door?
Dedicated to securing your success,
Your Space for Prosperity
Now, more than ever, your ability to make a profit will get challenged – with heated-up competition to offer LOWER prices in a downward dance to the bottom.
BUT… you can actually RAISE your prices without losing customers!
If you have the right tools.
In this article “Salon Pricing Strategies: What Salon Owners Don’t Know About Price… And if YOU knew, it would truly change your fortunes” – Salon Plaza gives you the tools you need to avoid competing on price… ever… no matter what city or town you work in.
© 2012 Salon Plaza, Inc.