Autumn is in the air. The weather is cooling and the pumpkins are out in the stores, which means …
Halloween is just around the corner.
Now is the time to jump in with both feet and cash in on the fun. Halloween salon ideas can be fun and lucrative if you play it right. Since people love to have fun with their hair, makeup and nails, it’s the perfect time for you to let your creativity run free.
To help you get the most out of this playful time of year, check out Salon Plaza’s Halloween Salon Ideas – They’re easy, profitable and FUN!
One: Spooktacular Decorating
We LOVE decorating for Halloween because you can go scary or glam it up and the Halloween salon ideas are endless. Do your thing and get creative. Create some pretty candy displays with old vases or apothecary jars. Try layering candy by color in the jar. Place them around the salon or set them up in one display.
Rather than cutting into pumpkins, paint then with all kinds of fun designs to keep them looking fresh through Thanksgiving. Hang some spiders or even use those mannequin heads from your school days to have some ghoulish fun.
If you offer beverages to your clients, come up with some fun ideas for your beverage station. Offer your patrons some seasonal creamers, autumn drinks like apple cider or give your beverages fun names.
Be sure to jump on Salon Plaza Pinterest to get some more fun and low-cost Halloween salon ideas.
People who are really into Halloween often celebrate the whole month long. Take advantage of this and have some fun! Whatever your salon specialty is, you can be your own best advertisement.
If you’re a hairstylist, do a fun Halloween hair-do every day on yourself. When clients and other people see it they will want to know where you got it done… BOOM! You are a walking advertisement for yourself. If you are a makeup artist, then you can think of so many fun ways to do your makeup. Nail techs can have a ton of fun with all the cool new nail art trends.
Show off what you can do and don’t forget to have a business card on hand.
Three: Bewitching Deals
Make yourself available, extend your hours and offer some special deals for Halloween looks. If you are usually closed on Mondays, consider opening on Halloween for special after school hours to get the little ghouls and goblins ready for trick or treating. As a parent I would absolutely pay to have my child’s hair and makeup done professionally.
Be sure to start advertising ahead of time. What are other businesses around you doing for Halloween? Planning a community event with other local businesses is a great way to get your name out there.
Four: Magical Marketing
Have a contest: You can get on social media and do a photo contest for the scariest or cutest costume, most creative makeup or wildest nail art. Get creative and have fun. The prize could be a free service to accompany a regular service.
Create Posters: You can create fun Halloween posters and flyers to hang outside your salon and to hand out. You can also create fun advertisement images for social media with Canva.com. If you are doing Halloween-theme hair and makeup, be sure to add that to your poster.
Don’t just decorate the shop. Think about decorating your website too. Change to an autumn or Halloween theme. Jump online and get some ideas or talk to your web designer about doing some temporary web theme changes.
Five: Spirited Offers
Offer them a seasonal deal. Halloween can stress out the hair and the skin. Offer them a sweet package to balance the stress. They can come and get their Halloween look from you and if they do they get a percentage off or even a free hair or facial rejuvenation. You can also offer a package price for a group of related services.
Maybe even cash in on some of your fellow beauty practitioner’s special offers. Get a massage or have someone else do your nails or hair. Sometimes it is nice to treat yourself.
Whether you decide to host a business event for trick-or-treat or if you plan to just hand out candy, be sure to advertise on your posters, website and social media ahead of time. Be sure to tie your business card or coupon onto the treats with fun Halloween ribbon.
Whatever you decide to do this Halloween remember to stay safe, take care of yourself through the stress and just have some fun.
Want more tips like these? Sign up for Salon Plaza’s 52 Keys to Salon Owner Success… you’ll get one great idea in your inbox per week – Click here: