If you want to grow your book, find out what works and be willing to take action. Then, monitor your results and turn your marketing into new clients and more cash – FAST!
Have you ever heard of the famous book by Napoleon Hill called THINK AND GROW RICH? It really should have been called, THINK, TAKE ACTION, AND GROW RICH.
This study of successful business owners reveals how to succeed and prosper, even in a tough economy like ours.
Here are Hill’s 5 Key Actions For Success:
1. A burning desire to succeed. As a salon professional, you must have an inner drive to keep growing.
Do you have the motivation to get past any obstacles that stand in your way?
2. Specialized knowledge that others want.
What are YOU really good at that is in high demand?
3. Always be learning. Read all you can to discover how to achieve your goals. A successful salon professional will invest in themselves and in their education.
What are YOU doing right now to become the expert authority in what you do best?
4. Be decisive and take fast action. Never let butterflies get in your way. Decide to take fast action and make it work for you.
What is your plan of action? (Do you even have one?)
5. Find mentors. Be willing to learn from others who have achieved what you want for your own life as a salon professional. Learn from like-minded people.
Whose success do you model?
Winning takes more than knowledge. To get what you want out of your career, build on the knowledge you have and take fast action.
If you are a hairstylist, barber, esthetician, or nail tech, then you know winning takes more than knowledge. To get what you want out of your career, build on the knowledge you have and take action without delay.
To attract clients like crazy, choose your MARKET, your MESSAGE, and your MEDIA.
Take These 7 Actions In 7 days – And Reap The Rewards.
Day 1: Determine WHO you want to attract: This is your MARKET.
List the characteristics of your best clients – the type of people you’d like to attract. What problems do you solve for them? What pain do you eliminate? What dream or desires do you help them fulfill? You are not just providing hair care, you are giving them a better life. How might his or her life change? What are the real benefits of the services you provide?
Day 2: Survey your clients to uncover what you’re really good at: This is your unique difference that will become your MESSAGE.
Ask each client you see today what they like best about you. If it’s his first time in, how did he find you? What one thing stands out in his mind about his or her service today? If she is a regular client, ask what keeps her coming back to you… what is one thing she would not change?
Day 3: Come up with an irresistible offer and give it a unique, descriptive name. This is another element of your MESSAGE.
It could be an extra service or a product discount. How about a two for one – “Bring a friend for the price of one service.” Referrals are most likely to become regular clients.
Come up with a unique NAME for this special service. You must clearly tell them what you want them to do, and create urgency with a limited offer – “Bring in this card before DATE to get your extra special service.”
(If they come a few days late, still honor it – it got them to call for an appointment!)
Day 5: Now create your compelling MEDIA.
This is a “salon business card” – on overdrive!
Type or handwrite your message. Go to a shop like Kinko’s and print it out on yellow cardstock because yellow gets the most calls. You can add a black and white photo of you if you’d like. This is your MESSAGE to your MARKET on your chosen MEDIA – with your irresistible offer.
If you want more help crafting your message, sign up for our 52 Key To Salon Success – Totally FREE to licensed beauty salon professionals.
Day 6: Hit the pavement.
Go to the business next door and offer to host their business cards in exchange for offering your announcement. Go to the nearest upscale shopping area and casually talk to people. Hand it out to people who look like someone you’d like as a client. Do a little every day, and it will begin to work for you.
Day 7: Track your results.
How much time did you spend creating and handing out this announcement? How much money did you spend? Keep track of how many people bring in that coupon. How much money did you take in as a result of TAKING ACTION that you would not have earned otherwise? How many new clients did you attract?
Celebrate your success!
If you want more tips on how to take FAST ACTION as a salon professional to quickly build your book and make FAST CASH, you can get the KEYS To Your SUCCESS right here…