Who Has Never Seen Or Heard The Phrase…
Market on Facebook & Connect With Hundreds In Your Neighborhood!
As CNET reported last month, Facebook has one BILLION users – hundreds of them right in your own backyard. It stands to reason this social media should be an essential part of any salon’s marketing strategy.
Sounds Good… Now What?
Just because a salon owner knows how popular Facebook is, doesn’t mean they have a clue how to use it to market and grow. Most simply have no idea how to keep social media from consuming precious hours and hard earned $$$ with limited results.
To learn how to get started right, you’d have to search high and low for the right tips and resources, or just wing it.
That Is Until Now
Congratulations! You’ve just stumbled on the absolute BEST series of posts on HOW to be SMART about using Facebook to build relationships with your base, attract new clients, and build loyalty. Over the next few weeks, right here without leaving your chair, we will show you WHAT to do, WHY it’s important, and HOW to get great results.
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Just like Kinda Hamm in Richmond, Virginia, you’ll be empowered to connect with hundreds of living, breathing people right in your neighborhood who want and need your cosmetology services. Discover how to gain FREE access to your community through Facebook.
Whether you own a traditional salon, studio salon or simply rent a booth, you are in business for yourself. Clients leave for all kinds of reasons, sometimes for no fault of your own. That’s why you must always be marketing. When used properly, Facebook gives you the opportunity to attract new clients like crazy and build loyalty for good.
Have just a few minutes, or an hour or two between clients? Don’t sit there tapping your foot wondering where all the walk-ins are – and NEVER GO SHOPPING!! (Ouch – there’s always more stuff to buy…)
Instead, follow our series, use your precious minutes WISELY – and prosperity will be yours.
Our 4 Strategies To Grow Your Profits:
1. Connect Like Crazy!
Want a direct line to your local market? Explore how the profiles of your ‘future clients’ will help you network and start a genuine (and “PROFITABLE”) relationship with them. By seeing your client’s age, gender, interests and more, you can create magnetic marketing messages that communicate specifically to your audience.
For example, when a salon owner uploads a client photo with permission to showcase a new hairstyle, the effect is magnetic. Discover the best ways to use images like these to create buzz and build your reputation.
2. Establish Your Expertise
Facebook marketing is a wonderful way to demonstrate your professional skills and define your unique image. We will examine specific marketing strategies to establish yourself as the EXPERT in your specialty.
One principle of online marketing is to share information that benefits others. If you have a website, you will discover simple activities to compel Facebook users to visit your site, join your list, and call for an appointment.
Do you have a budget set aside for marketing? Although Facebook can be free, this social media’s paid advertising options are worth considering. You know, getting great results can be a trial and error process. With Facebook Marketing Insights and the right know-how, you can use your budget to corral your market instantly.
Growing your email list is one of the best things you can do to establish your salon because leads turn to clients. Facebook is an excellent tool for building your list quickly. Discover the very first step to cashing in on easy-to-use Facebook ads to build your list and more.
4. Streamline Your Activities On Facebook
The great news is, our Facebook Marketing Tips are easy to use. Not only are these steps affordable (FREE & FEE), you’ll discover how to streamline your activities. To make good use of your time, learn how to use tabs effectively, put keywords in the right places, and write compelling posts that get your audience to respond.
Now You Can Get The Social Media Support You Need!
Before we get started, let me introduce myself to you…
I’m Electra Ford, founder, and owner of the Virtual Office Center. I specialize in using online marketing strategies for small business owners to maximize their Internet marketing presence. This series will be interactive – as I walk you through the WHY and HOW of Facebook Marketing, you can ask me questions and leave comments. I promise your salon can definitely receive more attention, more recognition, and more clients…
I look forward to showing you how this is possible, even if you’re on a shoestring budget!