November 9, 2013

Salon Business: Facebook Ads Multiply Your Client Attraction Factor

 

Salon Plaza Facebook Marking Ads - client attraction factorAttention Independent Salon Professionals:

What is Your Client Attraction Factor Right Now?

If word-of-mouth and neighborhood marketing strategies are not growing your salon business fast enough, it may be time to add social media to your marketing mix.

With the right know-how, using Facebook ads can MULTIPLY your client attraction factor: your prospects and your profits.

Connect Like Crazy!

Want to grow your business like gangbusters? With Facebook ads, you can follow your progress and will soon be saying…

“Whoa! What happened!”

As a Facebook marketing consultant, I’ve observed clients who didn’t have an online presence at all start using Facebook ads and see tremendous growth to their bottom line.

Don’t Wait – Discover How!

Facebook provides two methods for promotion: One FREE, the other FEE. Your properly set-up Facebook page will become a client attraction-factor when you join relevant groups and business pages. By continually updating your page with valuable, engaging posts, you’ll keep your target audience interested and connected. You can do all this for FREE.

FEE-based Facebook ads multiply the impact by connecting you with potential clients outside of your current circle.

Is Owning Your Own Salon In Your Future?

Find out how successful you will be and if you have that client attraction factor, with Salon Plaza’s exclusive salon owner quiz…

Beauty Salon Owner Success Quiz - client attraction factor

How Do Facebook Ads Reach New Audiences?

By choosing the right keywords and identifiers, such as age range and location, these ads put your page in front of hundreds of Facebook users who are local and looking for your talents.

Salon Plaza facebook marketing with ads - client attraction factor

What’s the Right Way To Use Fee-Based Facebook Ads?  Keep in mind these two rules of online marketing:

  1. Contribute Value
  2. Establish Your Unique Brand Promise

To make your Facebook ad strategy work for you as a client attraction factor, start by writing engaging, relevant, and inspiring posts. Consider these topics for your posts:

  • A photo to demonstrate your style and expertise
  • Helpful tips for a colleague or client
  • Latest trends from a class you just took
  • Engaging posts from another Facebook page
  • Occasional specials and promotions for your services

Remember, a picture is worth 1000 words – include images or short videos in your posts.

When To Use Facebook Ads

Visitors to your page perceive a large number of LIKES as social proof“. If you want to boost the LIKES for your page, promote it with Facebook ads. What’s so cool about that? When people LIKE your page, they will receive future posts and updates. They’re hooked!

True Story:

A client told me she didn’t want to promote her business page offline until she had more likes to establish her expertise. We steadily promoted her page through Facebook ads for 4 months and now she has over 30,000 likes.

  • Boost your LIKES for social proof – When new prospects see what you do, they’ll know that a lot of other people like and trust you too.
  • Another great time to use Facebook ads is when you have something to promote at your salon, such as a special holiday offer or a new service.

ACTION STEP:

Salon Plaza facebook marketing with ads - client attraction factorTake pictures of the perfect hairdo you just styled and upload the best one to your Facebook Page. A button will pop up labeled ‘Boost Post.’

Click on this button and look at the expanded drop down menu. Choose to post your photo on the Facebook wall of potential new clients outside of your current circle, such as:

  • your friends’ friends
  • your target market by:
    • location
    • age
    • gender

The second step is to choose to ‘Promote Page’. The drop down menu will give you options to select the following:

  • your location
  • keywords that relate to your brand specialty, such as natural hair, braids, healthy hair, hair color, etc.
  • whether to run the ad continuously or until a specified date.

Check Out This Fabulous Advantage:

Facebook estimates how many people will see your ad during the campaign. That metric helps you to justify the expense, or fine tune your selections. You must budget for these ads because although they are affordable, they can add up – quickly. Decide on your maximum budget then divide into a daily amount.

Share now to expand your reach!

Measure Your Client Attraction Factor Impact

In marketing, results matter. Although not the glamorous part of being a hair stylist, knowing your numbers is the only way to measure your return on investment. Are your efforts in time and money truly growing your business?

Measuring costs vs. results – real people sitting in your chair getting services – is the only way you can guarantee the biggest bang for your bucks!

Salon Plaza is dedicated to securing your success. If right now you had the keys in hand to your own salon, would you succeed or fail? Find out with our Dream Maker Salon Owner Success Quiz:

Beauty Salon Owner Success Quiz - client attraction factor

 

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