In this competitive, fast-paced beauty industry, your number one most important advantage is not your hair skills. That’s important.
It’s not your location, although that’s important too.
Your MOST important asset is your PERSONALITY
Hi – I’m Troy Williams, Master Barber in Rosedale MD and here’s the truth… When I left the barbershop at the military base to work closer to home, I had to rebuild my clientele. Sure, some stayed with me. But my new place was too far away for most of my clients to travel.
More recently when I opened my shop at Salon Plaza, most people couldn’t travel that far. It took about a year to get back to the same numbers.
I used my personality to rebuild my clientele
I’m a very approachable person. Every time I had a break from Salon Plaza I’d always take business cards with me and pass them out just by being friendly. In the supermarket with a smile on my face, I’d hand out business cards, tell people about my shop and enlighten them about my services.
They would tell someone else, and the referrals went on and on.
I also get business from my online presence. Try doing a search in the area and see what you find – Rosedale area barbers. With Instagram, you can instantly put pictures up. People see me and want to come in. I just started a Facebook page under troywilliams.
Now, as a master barber at my barbershop in Rosedale, I’m making more money… with far less work.
Fewer hours behind the chair
Here at Salon Plaza, I’m offering a unique, professional, private setting. It wouldn’t mean much without a caring attitude. That’s why people are willing to pay a little more.
It’s easy to stay positive when life is easy. But when you are working, no matter what you feel that day, be presentable, upbeat, and ready for this job.
Wear that hat. Police and firemen all wear a hat. It goes with the job. I wear an invisible hat, but I know when I’m putting it on.
In my life, I have to be two people. That’s not a hard thing to do. At any given time, decide which hat you need to be wearing. Know what you need to do on the job and do it.
Clients are looking up to me for advice. Some come for a haircut, some for good conversation. Others want inspiration. I share my enthusiasm for life – It rubs off on them and keeps them coming back.
My Big Vision As A Master Barber:
To capitalize on what I’ve built in the hair industry. This is a comfortable part of my life – very enjoyable. Taking pleasure and interest in life carries over to your personality. I love to travel, listen to music and dance. I enjoy great food and love to read.
Every morning I read scriptures. I turn to a different page before I come to work. I also like to read about different animals and countries. Always reading 3 books at a time, I finish them and then pick 3 more.
So many authors have made an impression on me. Some I recommend:
- 48 Laws of Power by Robert Greene
- Rich Dad Poor Dad by Robert Kiyosaki
- Geographic books on California and Hawaii
Someday I’d like to see the volcanoes and how people live off the land with the little bit they have and make the best of it.
So beautiful, I truly appreciate life.
If you want to know more about succeeding in this wonderful but crazy salon industry on topics like:
You might appreciate this video revealing 7 Secrets to Salon Owner Success… Click HERE: