Attention Salon Owners & Hairstylists!
What’s the easiest way to get more new clients in your chair?
HINT:
- You can do this anywhere you go
- There’s no Social Media involved
- It won’t cost you a penny
Curious? It’s…
Your Elevator Speech!
Do you ever have space on your calendar when you’d like to be seeing clients, but you have no appointments?
Unless your salon gets lots of walk-ins hour-by-hour, there’s a much better use of your time than simply waiting and hoping for someone to just happen to fill the spot.
Go out and meet new prospects that could become new clients!
Simply turn your Unique Selling Promise – your USP – into an Elevator Speech. If you haven’t heard that term before, imagine being in an elevator on your way up to the 10th floor. What can you say to someone who you haven’t met yet to get that person interested in your services?
You must tell them about the benefits you provide in 3 short sentences that make them want to find out more.
When you meet someone, they almost always ask, “What do you do?”… it an opportunity to start a conversation about how you can help him or her.
Stop saying, “I’m a [hairstylist].” The conversation usually ends there. They will never ask, “Oh, how do you do that?”
But you DO want them to ask you “how” you do what you do so you can start a deeper conversation.
Just like your USP, your Elevator Speech must convey 1 to 3 major benefits you provide and create curiosity.
As an example, in response to “What do you do,” you could say:
“I make sure that when my clients are having challenges with their hair, they know what the problem is and how to fix it. I save people bad hair days, heartaches and sometimes hundreds of dollars.”
When speaking with a referral source like an Avatar, you might use something a little different:
“I make clients feel comfortable when they have challenges with their hair and consult with my referral source when needed. Basically, I specialize in putting people at ease.”
This particular phrase I know is extremely effective because I’ve used a version of it for years. Use it as an ice-breaker and relationship builder – it’s your Elevator Speech.
Once you’ve crafted your engaging introduction, you can use it wherever you see people who look like someone you’d like to have as a client. For instance, when you’re shopping in an upscale dress shop, or in a store that sells beauty products to the public, or when you are invited to a friend’s party.
If you feel you need to work on creating a memorable Brand Experience, we’ve got you covered. For more Action Steps to fill your book FAST even if you’re on a shoestring budget, then simply discover now…
- How to create EMAILS in 11 minutes or less
- How to build loyalty and keep your customers for life
- Best ways to use Google+ … the WHY and the HOW
- Want Social media tips? Unlock Facebook, Twitter, Instagram and Pinterest
- And if you’re a Mom and want to run a salon, here’s how to make your dreams come true.
Want more FREE tips like these to bringing in more new clients – FAST!
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