When it comes to hair salon inventory…
How will you be sure you’re getting the lowest, best price?
Hair salon inventory purchasing and control is a key task of managing a successful salon.
Shop around to find a reliable supplier of your preferred products at competitive prices. It’s worth the trouble to take the time to find out your best option that provides both excellent prices and reliable delivery.
If you run out of product, it could be for several reasons… all made more challenging when you have staff.
Top 5 Reasons Why Salons Run Out Of Product:
1. No system in place for tracking product usage
2. No system in place for ordering products before shortages occur
3. Products on backorder and other supplier delays
4. Unexpected high volume of client services or product sales
5. Employees “borrowing” product without accounting for their usage
Of course, you’ll need to have products to work with and products to sell. Did you know…
You’ll keep clients longer by retailing product to them!
Clients who don’t buy products from you are 60% more likely to leave. But the good news is, 90% of your clients who purchase 3 or more products from you will stay with you. One of the best ways to rapidly increase your revenues is to focus on selling product.
Why?
Simple.
The right hair products enhance your work and help you to attract new clients
Weeks after they’ve been in to see you, if your clients still look good, they will become free “advertising” for you. Plus, with lasting results your clients are more likely to
give you referrals.
Ask yourself, what other professional products can you offer your clients to solve their needs between appointments?
Virtually all of your clients use shampoos, conditioners, styling tools or hair sprays. $7.9 billion is spent per year on hair care products nationally, but only $2.6 billion is spent per year on hair care products sold in beauty salons.
It’s plain to see, your clients are looking for your guidance. If you don’t recommend products, your clients will buy them elsewhere.
You are a beauty consultant – Act the part!
Help your clients! If you teach them about professional products and make them feel better about themselves, you will become more to your clients than “an average stylist.”
But you must control your inventory
Let me ask you a question. Has the shop you work in now ever run out of color supplies to use on your clients? If you don’t have a private workspace, things have a tendency to disappear… and cause you to be out of stock. Getting ripped off by staff without knowing “who took what, when,” DOES happen…
When you own your own hair salon, if you can’t control your inventory, it’s like pouring money down the drain.
Salon Plaza supports its Members by helping them gain the know-how to run their salon profitably.
If you want more tips like these each week to help your fill your book and become more profitable, sign up for our 52 Keys To Salon Owner Success! You’ll get one proven action step in your inbox each week –
You’ll be that much closer to making your dream a reality…
