Natural Hair Care Expert In Woodbridge VA: Marketing Secrets Revealed

  Award Winning Natural Hair Care Salon Owner At Salon Plaza Reveals Her Marketing Secrets To Attract Clients Like Crazy! Let’s continue our conversation with Salon Plaza’s April Member of the Month, Kisha Saunders, owner of Chic of Essence Hair Salon in Woodbridge, VA… What did you do before opening your own natural hair care salon at Salon Plaza?…

Salon Owners: Are You Making This Costly Marketing Mistake?

  A Costly Marketing Mistake & How To Avoid It… You’ll know the answer to THAT important question if you can answer these two… How much money and time do you spend attracting new clients? VS. How much do you spend on marketing to your current clients? The reality is, new business owners who desperately…

Salon Design: How To Create A Loving Space That Reflects The True YOU

  Salon Design How To Turn Your Salon Space Into A Haven From Daily Stress… For YOU And Your CLIENTS! The other day at a friend’s home I noticed a well-worn book on her coffee table – Interiorology: Home Design From Within by Laurel James. My friend assured me that she’d followed the principles to design…

Salon Plaza’s Marketing Wheel: 8 Spokes For Prosperity In 2014

  Let’s Start 2014 Off Right With Your Marketing Wheel To Prosperity Who else wants a salon that runs more smoothly, is less stressful, and provides more free-time? Salon Plaza Member Danielle TheStylist Leads The Way At Salon Plaza, we have identified 8 key areas of marketing every salon owner or independent cosmetologist should put in…

Salon Owner Stress Relief: 7 Best Ways: Clients & Family Will Thank U!

  Salon Owner Stress Relief Is Possible! Stress is Natural We get stressed out in all sorts of situations. For the most part, stress comes and goes. It can even be motivating… Occasionally (often?) it sticks around and festers, becoming chronic stress. And that’s a problem!

10 Best Ways To Advertise & Hire Hairstylists | Salon Atmosphere Matters

Best Ways To Hire Hairstylists Hiring Hairstylists Isn’t Easy! If you own a traditional multi-chair salon, then you’ve struggled with finding and keeping the right stylists. Or if you’re someone who hopes to open a salon, then this challenge lies in the back of your mind like a big looming question mark in your dreams. What’s…

Salon Professionals: How to Craft Your Personal Story to Build Loyalty

  Just for Salon Professionals: Who else wants to attract new clients, build loyalty and prosper by telling your personal story?  Every month I get to interview one of the top salon owners in Maryland and Virginia. During the interview, the Member of the Month tells me his or her personal journey to becoming a…

Salon Owners: Want Customers for LIFE? 3 Things You MUST Do

  Salon Customer Retention Secrets Want some secrets on keeping salon customers for LIFE? If you are like most salon owners and independent beauty professionals, you already know what is your MOST IMPORTANT ASSET… Your Clients! And when you get them, by Goodness, you do everything in your power to keep them from slipping away.…

Hair Salon Owners: How To Write A Press Release To Get More Clients

  Write a Press Release to Bring in Business to Your Hair Salon What is a Press Release? A press release is an article written for the media to announce something newsworthy. Different from promotions or advertisements, a press release can be about an event, a new hire, new products or services. Tip: Interview a…

Salon Plaza’s Karen Antiporda – Me Time Lash Lounge – Sponsors DC Pageant!

  Exciting News! Salon Plaza’s Member of the Month for March, Karen Antiporda, owner of Me Time Lash Lounge in Herndon VA, has been chosen for an exciting opportunity – Follow her amazing success story here:

Salon Owner Freda Austin: 7 Simple Qs To Define Your Brand Promise

  Congratulations to Salon Plaza’s Member of the Month for May, Salon Owner Freda Austin, Owner of Salon Mystique at Fountain Square Shopping Center, Richmond, VA Freda agreed to work with Salon Plaza’s Income Prosperity Coach, Debra-Sue Cope, to define her Brand Promise. Together, we show you how to create a Unique Brand Experience that

Salon Owner Success Blog: Top 10 Most Popular Posts Of All Time

  Attention Salon Professionals: Have You Ever Wanted To Own A Salon? Sure you have – or at least gain the freedom and control to… Set your own hours Make your own rules and Be your own boss! Here are our top salon owner success blog posts on how to open a salon, run it like…

Salon Plaza Asks: Who Else Is Looking For What Only YOU Can Provide?

  Salon Plaza contributes weekly to this Salon Owner Success Blog because we support Independent Salon Professionals like you in your dreams to  make it  in the beauty industry Since you are visiting us here, we know you are serious about investing in yourself and growing your book. Before we go any further, let’s review what…

Beauty Salon Biz: 4 Simple Shoestring-Budget Ways To Get Web Clients

  If You Want to Spend Your TIME, Not Your DIME – Make Your Beauty Salon Biz “Searchable on the Web” What are the 4 best ways to use the Internet to attract more clients, even if, like most pros in the beauty salon biz, you’re on a shoestring budget? Be Searchable on the Web…

Hairstylists in Richmond VA: Blast Past Any Obstacles In Your Way

  Attention Hairstylists in Richmond VA: “Expect challenges and plan in advance how you will overcome them.” With every goal, you will face obstacles. The key to overcoming any obstacle that stands in your way is to identify it in advance and decide how you will blast past it. As a talented salon professional… What…

193 Clients! How Salon Plaza Member in Fountain Sq Builds Her Base

Salon Plaza Asks Rachel Vicari, Owner of “A Cut To Dye For” Reveals How She Steadily Builds Her Clientele… Even If “Promotion” Isn’t Her Thing! This post continues Salon Plaza’s interview with Rachel as our October Member of the Month… Salon Plaza: What are the qualities that make the difference between success and failure as…

Salon Plaza Business: How Pursuing Happiness Attracts Prosperity

  Finally, we have a President of the Untied States who values the Constitution. And, when you look at our Declaration of Independence, Pursuing Happiness is given as a primary right: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these…

5 Ways You Might Be Driving Your Salon Clients Crazy (Without Knowing It)

  As every Salon Plaza Member knows, your salon clients are the life-blood of your salon. Few former clients will ever say WHY they stopped coming in… They Just Stop Coming Could You Be Guilty Of Driving Your Salon Clients Crazy Without A Clue? Unless you have hundreds of “spare salon clients” just waiting to fill…

Salon Plaza Advice: WHY & HOW To Get Salon Client Testimonials

  Attention Salon Professionals: Salon Plaza Advice Your Best Marketing Message Isn’t What You Have To Say… What Counts Most Is What Others Have To Say About You! How would you like to have a way to get referrals 24/7? To have someone singing your praises for you non-stop? You will make this happen by…

Salon Plaza Exclusive: 10 Things You Can Do In 10 Minutes To Grow

    A Salon Plaza Exclusive For Salon Plaza Members Who Want To Grow Their Client Relationships… And Their Revenues! Even If You Have No Time To Spare… 10 Golden Marketing Minutes You May Be Missing Let’s say you’re in between appointments – Your salon sparkles and you are ready for your next client who…

7 Salon Plaza Members Reveal Morning Secrets For Life, Truth & Freedom

  Morning is an important time of day.  How you spend your morning tells you what kind of day you’re likely to have. “When you arise in the morning, think of what a precious privilege it is to be alive—to breathe, to think, to enjoy, to love—then make that day count!” ~ Steve Maraboli, Life,…

Succeed “Beyond The Chair” In This Fascinating Book for Cosmetologists

  “Shadonna is proof that if you follow your dreams and desires, they can come true.” ~ Lil Duval, stand-up comedian and host of “Ain’t That America” on MTV2 Do YOU Have Dreams Beyond The Chair? New Book for Cosmetologists by a Cosmetologist! If you are a salon professional who wants to get the most…

Hair Salon Owner: Are You Making These 8 Deadly Marketing Mistakes?

  If you’re not earning the revenues you want – If you see too few clients in a week – If your average sale hasn’t increased in awhile – If you’re not generating enough referrals… It’s probably because you’re making one or more of these 8 Deadly Marketing Mistakes: Not having a clear mission statement Not…

F E A R – The Four Letter Word That Can Fuel Your Salon Owner Success

Attention Salons in Laurel MD: Do you sometimes worry your hair salon won’t get enough clients? Do you fear your clientele will be pulled away by another salon, and you won’t be able to make ends meet? Whether you’re renting a booth or running your own shop, all business owners go through ups and downs.…

Hair Salon Professionals in Richmond VA: What’s A Client Worth?

Have you seen our home page lately? The Coupon Promotion for New Customers is now LIVE! This is Salon Plaza’s newest effort to help our Salon Owners grow their client base and keep their chairs full. Right now we are inviting new customers to come in to Salon Plaza for a great new look and Get…

Salon Guerrilla Marketing: Create A Brand Experience Only YOU Can Deliver

Some prosperous salon owners got that way because they are good at being “all things to all people.” They learn every technique in the book and know how to work on every kind of hair. That’s one approach to growing a business. And over time, say 20 years, it’s doable! Is There A Better Way? Truth…

Salon Guerrilla Marketing: Only Way To Get A Big Bang For Your Buck

If you’ve been following this Guerrilla Marketing for Salons series… You know the psychology of WHY people buy You’ve created a unique brand experience You’ve tailored your message to your best prospects Next up: How do you make sure the money and time you spend building your business actually pays off?  The ONLY way to…