Salon Blog – 5 Reasons Why Salon Pros Should Own a Blog

Question for Salon Professionals: Do You Build Your Brand With A Salon Blog? Let me guess… Not yet? Salon Plaza has been blogging since April 2102. Check out our very first post – Is Your Location Helping or Hurting You? Our Salon Owner Success Blog goes hand-in-hind with supporting Salon Professionals like you to gain independence, fill…

5 Salon Marketing Ideas for Up-and-Coming Studio Salons in 2017

Our Best Studio Salon Marketing Ideas Why are these 5 salon marketing ideas so helpful? Being a stylist or salon owner is a tough job that means so much more than to just do hair. You are an entrepreneur, bookkeeper, therapist, mentor, salesperson, and more. A traditional salon with lots of booths to rent is the really hardest way…

Six Sweet Halloween Salon Ideas for Busy Salon Professionals

Halloween Salon Ideas that are Easy, Profitable & FUN! Autumn is in the air. The weather is cooling and the pumpkins are out in the stores, which means … Halloween is just around the corner. Now is the time to jump in with both feet and cash in on the fun. Halloween salon ideas can…

Salon Customer Loyalty: Top 10 To Do’s to Build Your Book

WARNING: Salon Customer Loyalty Can Make or Break You! It really all comes down to why you decided to become a cosmetologist in the first place… Was it because you love making people feel good about themselves? Do you enjoy boosting confidence and putting smiles on faces? All successful cosmetologists know this: Salon customer loyalty depends on way more…

Instagram for Hair Salons: 6 New Updates Fill Your Book

Don’t Miss This Social Media Trend – Why Instagram for Hair Salons is a MUST! Do you run a hair salon or are you a salon professional? Successful salons stay on top of trends, so it’s no surprise that salon owners and stylists are showcasing their work on this photo-sharing social network. Instagram recently made some major…

Richmond Hairstylists: Salon Professionals’ Guide To Success

  Attention Richmond Hairstylists: BEFORE YOU GOT YOUR COSMETOLOGIST LICENSE… BEFORE YOU WENT TO BEAUTY SCHOOL… BEFORE YOU KNEW WHO YOU WOULD GROW UP TO BE… WHAT WAS YOUR DREAM? If you are an experienced salon professional who rents right now, are you content building someone else’s dream? Unless you have a bigger plan of…

Salon Plaza Asks: This May Be Every Hairstylist’s Dream- Is It YOURS?

Salon Plaza Asks: Is Your Dream to Own It? If You’re Like Most Hairstylists, You DREAM of Opening Your Own Salon Salon Plaza asks you to think about what your life would be like for a moment – YOU set your own schedule YOU NEVER ask permission to take an hour or a day off…

Hairstylists: Who Else Wants An Easy Way To Paint a Picture of YOU?

Hairstylists, Turn Your USP Into A Powerful Image Of You! If you’ve been reading these blog posts or learning about MARKETING from another excellent source, then you already know how to create marketing that… Works FOR you  GROWS your book Keeps your chair FULL –  And you know… One of the first steps is to discover…

3 Ways To Find More Money In Your Salon Business – FAST!

  Salon Business Owners – How To Find Extra Cash – FAST! Coming across unexpected cash is always a wonderful find. Just the other day my college-age daughter found $97 she didn’t know she had. While $97 isn’t a lot of money, she certainly was glad to receive it. What Would YOU Do With A…

Hair Salon Owner Success: 4 Proven Ways To Turn PROSPECTS Into LTV’s

  Hair Salon Owner Success These Two Truisms Will Make You Prosper: Truism 1: Great service is basic to prosperity Since you’re reading this, let me guess something about you. You’ve worked hard to become a skilled cosmetologist. You give excellent service. Your relationship with your clients is based on trust and you WOW them…

Salon Owner Success: Master the Consultation with These 5 Power Steps

  Salon Owner Success Starts with Mastering the Consultation! Are you just getting started in your salon? Or maybe you’re a well-established salon owner! Either way, if you’re like most beauty industry professionals, you want (need?)

Salon Booth Renters: Your #1 Top Skill… It’s Not What You Think!

  Attention Salon Booth Renters – Salon Booth Rental is really all about being in Business for Yourself AND.. No matter how good of a hairstylist, barber, nail tech or esthetician you are, when you are in business, you have to sell yourself. Ugh! For many salon booth renters, “SALES” is just a dirty word. We…

How Savvy Salon Owners Use Facebook To Attract Clients Like Crazy

  “Who Else Wants To Use Facebook To Attract Clients Like Crazy?” Savvy salon owners and independent stylists, like you, promote their services and attract clients by asking for referrals, handing out business cards, posting fliers and other guerrilla marketing strategies. Nowadays, you might also spend time connecting online with friends, colleagues, and clients. But Is Social Media…

Hair Salon Owners: 12 Proven Ways to Get More Calls From Your “CAMM”

  Your “CAMM” – Client Attract Marketing Magnet – Hair Salon Owners Will Gain Power When They Use These 12 Proven Copywriting Secrets… Good marketing for hair salon owners is not about trying to be clever or gimmicky with your words. The best marketing starts a conversation with your most likely clients – a communication…

Hair Salon Owner: Take These 7 Steps in 7 Days and Reap The Rewards

Words To The Wise… Don’t waste time figuring it all out on your own – Follow these 7 PROVEN action steps of successful hair salon owners. Success Leaves Clues Check out the personal stories of our most successful Salon Plaza Members who created their own Space for Prosperity: Hairstylist In Virginia Beach Creates Her Own…

Salon Business: How To Craft & Promote Your Unique Selling Promise

  Your Unique Selling Promise Is Incredibly Important – Here’s Our Advice On How To Craft Your Unique Selling Promise (USP) & Use It Daily! Think of the companies who have firmly established their unique selling promise in your memory, such as Nike – Just Do It. Your USP will help persuade prospects to choose…

Salon Marketing Mysteries Solved! 35 Things Every Owner Should Know

  From “How To Name Your Salon” to –  “How To Attract Clients Like Crazy!” Oh, sweet marketing mysteries – at last, we’ve found the answers. Come along as we investigate everything from… Should every cosmetologist be active on Facebook? How can I get more business on a shoe-string budget? What does it take to…

Salon Guerrilla Marketing: Create A Brand Experience Only YOU Can Deliver

Some prosperous salon owners got that way because they are good at being “all things to all people.” They learn every technique in the book and know how to work on every kind of hair. That’s one approach to growing a business. And over time, say 20 years, it’s doable! Is There A Better Way? Truth…

Salon Guerrilla Marketing: Use Email To Build An Unbreakable Bond

A Question for Cosmetologists: “Should you include email marketing in your Guerrilla Marketing Plan?” Getting an email marketing program up and running requires your time and energy – But will it be worth the effort? 11 Reasons Why You Should Turn Words Into Money With Email Marketing… 1. Simple To Use Emails let you easily…

Salon Guerrilla Marketing: How To Get Free Publicity In 5 Easy Steps

FREE PUBLICITY can make more of an impact for you than advertising… Because it’s really not advertising! It’s a story about something newsworthy you or your salon is doing that will captivate or inform media followers who could also become your clients. That’s why getting local publicity should be part of your guerrilla marketing plan…

Salon Guerrilla Marketing: 7 Steps To Get Referrals From Your Avatars

Forget About Competing! The fastest way to get more referrals is to cooperate with local businesses and turn them into your Avatars! What is an Avatar? An Avatar is a person who knows and influences many people. They are trusted experts in their field who seek to pass knowledge on to others. Their contacts consistently ask…

Salon Guerrilla Marketing: Only Way To Get A Big Bang For Your Buck

If you’ve been following this Guerrilla Marketing for Salons series… You know the psychology of WHY people buy You’ve created a unique brand experience You’ve tailored your message to your best prospects Next up: How do you make sure the money and time you spend building your business actually pays off?  The ONLY way to…

Proven Ways To Communicate Your Hair Salon’s Unique Brand Experience

Guerrilla Marketing For Hair Salons: Are You Ready To Create Your Attraction Magnet? Proven Ways To Comunicate Your Unique Brand Experience If you’ve you’ve been following this Guerrilla Marketing series, you understand the psychology of why people buy and know your unique brand experience.  Now you have everything you need to create powerful marketing magnets. …